Advertising Options

Thursday March 31st, 2011

DogTime.com and Dogtime Media offer the convenience of an ad network combined with the targeting and personalization of buying from a top family lifestyle website.

We help you better engage with your consumer with:

Condition & demographic targeting
Integrated content
Widget, quiz, and tool sponsorship
Custom, stand-alone emails
Newsletter sponsorships
Custom Solutions

DogTime.com and DogTime Media are fully compliant with Internet Advertising Bureau (IAB) guidelines. By allowing advertisers to develop consistent content acceptable to many leading publishers, and create efficiency in the ad creation and media buying process, we are able to improve interactive advertising across the pet enthusiast marketplace.

Ad Unit	Location on Page	Dimensions	Max. File Size	Accepted File Types
Leaderboard	Top	728 x 90	25 KB for GIFs/JPGs 40 KB for Rich Media	GIF, JPG, HTML Rich Media
Skyscraper	Left nav	160 x 600 Smaller sizes also accepted	25 KB for GIFs/JPGs 40 KB for Rich Media	GIF, JPG, HTML Rich Media
Rectangle	Right	300 x 250	25 KB for GIFs/JPGs 40 KB for Rich Media	GIF, JPG, HTML Rich Media

Diagram of IAB units

Flash/Rich Media Banners

Flash 8 is accepted.
The maximum size for a GIF/JPG is 25k, the maximum size for Rich Media is 40k.
All Flash creatives hosted by DogTime Media must be accompanied with backup creative (gif, jpg, etc).
Flash files must be coded for proper click and impression tracking on Zedo, our ad serving tool.
DoubleClick Motif, PointRoll, Viewpoint (Unicast) EyeBlaster, Klipmart, and EyeWonder are all accepted types for Rich Media.
Initial Load/KB--35K
Subsequent Load/KB--100K ?Backup Gif Size--30K
Requirements for Audio--User initiated
Requirements for Video--up to 30 seconds
Loop count--3 seconds
We work with most rich media providers

Expandable Ads

Expandable ad units appear in current ad positions. These ads can include the following, but are not limited to: additional information, dynamic data, video streaming, data collection, and interactive games.
All expandable units must be built and served by a DogTime Media approved Rich Media vendor.
Panel initiation:

The action that causes the panel to expand must also cause the panel to retract.
Mouse over/off: When a user passes the mouse over a creative, the panel expands; or retracts when the mouse is removed.
Click open/close: The creative can be set to expand or retract when the user clicks clearly marked buttons.
Users click on creative to initiate audio

SPECIFICATIONS

Initial WxH	Panel WxH	Full Expanded WxH	ALT ImageMax File Size	Initial DownloadMad File Size	Max # of Panels	Max Weight per panel	Panel Expansion Direction
160x600	300x600	460x600	20k	40k	4	60k	Right
300x250	260x300	560x300	20k	40k	4	60k	Down
728x90	728x225	728x315	20k	40k	4	60k	Down

TARGETING

Destination
Content
Geo
Keyword
Textlink
Time

ADVERTISERS
We can deliver your message based on:

Content on a page
Pixel Conversion Tracking
Full day/part-time day
Frequency of visits
Customized placements
Targeted text links

With over 550 pet enthusiast sites in our network and 325 pet blogs, our reach gives you the kind of flexibility in ad placements that makes it seem as if you're dealing with each publisher individually. Furthermore, our audience allows us to create custom unique ad programs. Whether it's site-specific, Run of Network, integrated content, geo-targeted, or custom solutions, DogTime.com and DogTime Media provide access to the best pet enthusiast sites in one simple media buy.

DogTime is also pleased to offer creative services for clients who need assistance in creating advertising or strategic targeting, scheduling, and network placements.

To request a media kit or for more information on advertising with DogTime, please contact us today.

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