DogTime Media’s Audience Hits Record 13.7 Million

Vertical Community Grows Audience 43 Percent in Two Months; 350 Publishers and 349 Pet Bloggers

SAN FRANCISCO, CA, April 21, 2009--DogTime Media <http://dogtimemedia.com> today announced that the audience for its vertical media community has grown to a record 13,708,000 passionate pet enthusiasts1, reinforcing its position as the largest online pet entity, according to the recently released March 2009 comScore Media Metrix report. This number represents a 43 percent increase from the January 2009 report of 9.6 million.

"DogTime's organic growth stems from our ability to meet consumers' expanding information needs with compelling and engaging content--from videos to articles to blogs," said Trevor Wright, CEO of DogTime Media. "This has created a powerful advantage for our partners and is driving growth in the number of publishers, bloggers and advertisers we are working with."

DogTime Media offers publishers and bloggers a suite of powerful tools to build their businesses, including: premium ad revenue, a proprietary content distribution platform, CRM programs, social media solutions and engaging consumer promotions.

The DogTime Media community has attracted a variety of premium endemic and non-endemic advertisers, including Purina, Pedigree, Eukanuba, IAMs, Frontline, Del Monte, AKC, Bayer, Hill's Science Diet, Weight Watchers, Wal-Mart, Bissell, Eureka, Dyson, Harper Collins, Paramount Pictures, Twentieth Century Fox, and Toyota.

1) Source: Unique visitors per month, comScore Media Metrix, 3/09

About DogTime Media:

DogTime Media <http://dogtimemedia.com/> is the largest vertical media community focused exclusively on pet owners and the $43.5 billion annual pet market spend. DogTime Media reaches 13.7 million monthly users via its network of more than 350 leading pet-focused websites anchored by its own DogTime.com the premier destination for dog owners <http://www.dogtime.com/> and over 349 pet bloggers.

DogTime Media actively supports the efforts of rescue groups and shelters nationwide to significantly reduce the number of homeless and neglected pets in the country by providing authoritative advice to both novice and experienced pet guardians. Privately-held DogTime Media and DogTime.com are based in San Francisco, CA.