Paw Naturaw presents a new paradigm in providing healthy food for pets by focusing on the optimal nutrient needs of canines and fulfilling these needs by blending together the purest and highest quality ingredients possible. Paw Naturaw uniquely sources live animals for its organic meats as locally as possible from certified organic and documented family farms, humanely transports the animals to federally inspected processing facilities, processes the animals for human consumption, and produces each diet in its own, newly erected, USDA certified organic, FDA registered, manufacturing facility built to LEED green specifications in Lake Mills, WI. Paw Naturaw avoids using grains and leftovers from the human food industry such as high bone content ingredients like necks, frames, backs, and wings, and formulates its diets with popularly understood supermarket definitions of meat rather than pet food definitions of meat of which include the esophagus, diaphragm, tongue, blood, sinew, overlying portions of fat, and other lesser quality protein sources. You also mention "human grade" ingredients. This adjective is one of many terms completely abused, unregulated, and manipulated by marketers in the pet food industry. Many companies particularly in the raw frozen pet food industry will label the high bone content ingredients such as picked over chicken carcasses as human grade. Technically it is still human grade, but it dishonestly conjures up a mental image of a product a human would eat. Beyond simply featuring the best ingredients possible each Paw Naturaw diet is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages.
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